Top 5 Reasons For A Brand Redesign

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Here it is in all its 5 long glory in reverse order.

  • We received an @reply about it saying the current one sucked
  • Lost all of the source files for all branding elements
  • There’s a new Adobe CS release soon and we want to incorporate the new features
  • Weird Al did a parody and business didn’t increase
  • Our partners think our logos are too small and scale badly

Honorable mention:

  • Because Paul Rand hasn’t rolled over in his grave enough


Michael is a seasoned developer who loves helping build stuff for the internet. He brings over a decade of varied experiences working with both front and back end developer stacks.

His primary focus has been WordPress and PHP and all the components that go along with them. During the day, he is a Support Engineer with Maintainn and WebDevStudios, helping clients get the best that they can out of their own websites.

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2 thoughts on “Top 5 Reasons For A Brand Redesign

  1. Sources… how about never ever had any sources for the logo? A few times I traced JPEGs in Inkscape to get something editable.

    And here is another one I encountered: because I can see the pixels in half of your logo and blur in the other half. Doing logos with MS Paint is not the brightest idea.

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