Here it is in all its 5 long glory in reverse order.
- We received an @reply about it saying the current one sucked
- Lost all of the source files for all branding elements
- There’s a new Adobe CS release soon and we want to incorporate the new features
- Weird Al did a parody and business didn’t increase
- Our partners think our logos are too small and scale badly
- Because Paul Rand hasn’t rolled over in his grave enough