I totally agree, and have been using feeds for almost 20years. Last weekend I created a blog that only exists in the feed, it has no destination website. http://onlyrss.org
In answer to you question “what can be done?”, I just do my best to try and spread the word, I’ve given a couple of presentations at my workplace to try and convince colleagues that RSS can make them far more knowledgeable by helping them to keep up to date easily.